Our Values

  • Honesty. We're transparent in everything we do.
  • Community. Contributing to the emergence of sport, sponsoring events and riders is our way of giving back to our community.
  • Passion. We do what we love, for the passion of riding.
  • Innovation. Rethinking models, evolving, being better, that's part of our DNA.
  • Excellence. We are constantly improving to offer a top-of-the-range product.
  • Perseverance. To reach our goals, we put in the effort day after day.